Ad and marketing specialists develop and manage marketing strategies to promote products and services. They use research to understand consumer buying behavior and trends, and they collaborate with other departments within their company to ensure that marketing campaigns support the overall sales goals of the organization.

A ad and marketing specialists specialist provides long-term growth potential. The demand for professionals in this field is expected to grow about as fast as the average for all jobs, according to the U.S. Bureau of Labor Statistics. Marketing specialists can find employment in a variety of industries, from tech and retail to healthcare and education.

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Marketing specialists can be found in a variety of work environments, including corporate settings, digital marketing agencies, and non-profit organizations. They often report to a marketing manager, market research manager, communications manager, or other senior leader. Depending on their area of specialization, they may also work on an individual basis as freelancers or independent contractors.

The qualifications for ad and marketing specialists vary, but all positions require a bachelor’s degree in marketing or a related discipline, and extensive experience with a wide range of marketing software. Additional requirements include a strong creative mindset, excellent communication skills, and an understanding of marketing and advertising concepts and principles.

Salaries for marketing specialists depend on their experience and expertise, but they typically begin at around $45,000 per year. Those with specialized knowledge in digital marketing or data analytics may be able to earn up to $90,000 or more.